ABOUT YAA YAA LONDON
Designed as colourful gemstone jewellery for those that know how to wear colour well, YAA YAA LONDON presents pieces which capture the beauty of semi-precious gemstones.
We offer a full range of jewellery including outstanding earrings, necklaces, bracelets and cuffs, but arguably it is our range of stunning unique cocktail and statement rings and earrings that really steal the show. What’s more, most rings are fully adjustable avoiding issues commonly associated with sizing rings. In addition to the YAA YAA LONDON mainline collection, I have also introduced YYL LUXE, taking all the elements synonymous with the brand and providing a range of jewellery for those customers wanting to purchase something that bit more special.
YYL LUXE maintains the focus on unique semi-precious gemstones but, this time, the pieces are set in gold vermeil, 22k rose gold and 925 sterling silver. Both YAA YAA LONDON and YYL LUXE fall into the category of affordable luxury.
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About the founder
My name is Yvonne and I am a gemstone jewellery designer and founder of my independent brand, YAA YAA LONDON. I focus on unique colourful gemstone jewellery designed by me. All of my designs are handmade for me by my close-knit team of artisans. All YAA YAA LONDON jewellery will arrive in beautiful jewellery boxes. I have two ranges, YAA YAA LONDON and YYL LUXE – the premium collection.
For as long as I can remember, I’ve always enjoyed making things look stylish and well put-together. Although originally coming from a career in the Legal field, I always had a desire to do something creative on the side. I studied Make-up Artistry and beauty in London & Windsor. Once I had that in the bag, I had a desire to do more, I added selling jewellery to my skill-set and realised that I had true passion for semi-precious gemstone jewellery because of the natural unique beauty of each stone. I was born and raised in London, but my family originate from Ghana, West Africa where people love to make colourful stylish clothes and jewellery with individual patterns. With encouragement from friends, family and my wonderful husband, I followed my passion and embarked on jewellery design and personal styling allowing me to combine my talents and passions. I thrive on the feedback from my happy customers and clients.
People often say that they “love the name” of my business and ask where it comes from: YAA YAA is a Ghanaian name, and my initials are YAA – having grown up in London and being based in London, the pairing of the two names was an obvious choice and something close to my heart.
Please check back regularly for my latest designs.
Yvonne